Danish adtech company Adform has opened its first office in Australia.

The Sydney-based operation will provide on-the-ground support for many of Adform’s existing Australian clients, as the company supports the growing programmatic market in the region, which is worth in excess of $1 billion.

Angus Blackwood, who has more than seven years’ experience in marketing and adtech will be responsible for day-to-day operations, and will report into Sukesh Singh who heads APAC as VP in Singapore.

Blackwood joins Adform from Canadian-based Adacado where he worked as account director, helping brands create engaging personalised ads to boost connections between advertisers and audiences through a real-time delivery and analytics tool.

His appointment will support the areas of sales and client services, and aims to strengthen Adform’s client relationships, while providing a physical presence, the company said.

Angus Blackwood, Account Director AU/NZ, Adform, said, “It’s an exciting time to be investing in programmatic development and I’m looking forward to working with the Adform team to bring the company’s expertise to a very innovative market. Heading up the Australian operations is a great opportunity, as the market matures there is a strong need for established adtech platforms to support the evolution of programmatic uptake.”

Sukesh Singh, VP APAC, Adform, said “As we continue to expand our presence globally, we made the strategic decision to open in Australia. The region is scaling quickly and we’re looking forward to developing our global partnerships, in addition to supporting new advertisers and agencies. We have entered the Australian market at this time as we feel we can add value, with our on-the-ground presence and investment in the region allowing us to meet the needs of the market as it continues to scale.”

Adform continues to report strong growth figures, with a 220 per cent increase in employees in the last five years, adding to its 16-yeartrack record of sustainable operations.

The opening of the Australian office follows launches in India in December 2017, and China in August this year. The adtech company has more than 850 employees globally across 19 countries throughout Europe, North America, MENA, and APAC.

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