Accenture has bought IBB Consulting, a consulting firm that helps broadband and mobile operators, media companies and technology providers.

IBB seeks to identify emerging industry shifts, adapt to market changes and capitalise on new business and technology opportunities.

The acquisition strengthen the ability of Accenture Strategy to advise clients in the Communications, Media & Technology (CMT) industries by designing business and technology strategies to create future value, drive new growth and transform operations as they seek to become fully digital businesses.

Approximately 160 of IBB Consulting’s professionals are expected to join the Accenture Strategy CMT industry practice. The majority of IBB Consulting’s workforce are based in North America, with the balance based in Australia.

The acquisition will expand Accenture’s capabilities in delivering strategy services for CMT clients with pioneering strategic thinking around key industry issues such as networks, digital video and IPTV, digital transformation, next generation mobility, internet of things (IoT), M&A, cloud, advanced advertising, data analytics and insights, marketing optimisation, and international growth.

According to Mark Knickrehm, CEO, Accenture Strategy, companies across all industries are staking claims in the digital world, disrupting media, communications, high tech companies and IoT players, encouraging competition between established businesses and startups alike.

He said the acquisition of IBB Consulting will enhance Accenture’s ability to deliver industry-specific strategies by helping clients define and deliver new capabilities that drive competitiveness, reduce costs, leverage emerging technologies and expand operational excellence.

Founded in 2001 with headquarters in Philadelphia, IBB Consulting serves as convergence specialists to broadband, media, mobile and technology companies. IBB Consulting’s industry focus—that spans network infrastructure, software, content and devices—enables global clients to pioneer new products and services, develop innovative business models and successfully execute business operations.

“Our goal has always been to help clients innovate rapidly with a full lifecycle project approach, from ideation to execution,” said Dr. Imran Shah, co-founder and managing partner of IBB Consulting.

He said joining Accenture Strategy will combine a culture of collaboration with a client-centric workforce to bring new value to clients as they seek to capitalise on the convergence happening across their industries.

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