Accenture today announced the acquisition of 2nd Road, an Australian-based strategic consultancy that specialises in infusing enterprise-wide innovation through design thinking methodologies into strategy creation.

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Founded in 2002, 2nd Road provides consulting services in the areas of strategy, innovation and organisational systems to clients across multiple industries and sectors. The firm employs 22 strategists, designers and educators who apply strategic innovation and design thinking capabilities to deliver breakthrough strategy solutions.

“Business leaders in all industries are facing unprecedented levels of disruption and technology transformation, which is driving a sense of urgency to do things differently,” said Mark Knickrehm, group chief executive, Accenture Strategy. “The acquisition of 2nd Road boosts our ability to use innovation to co-create the future state for our clients and design the strategies that will drive real change for them.”

“I founded 2nd Road because I saw rising demand for something fresh and different to conventional management practices, and I knew that by bringing together the power of analytics and creative thinking, I could fill a gap in the market,” said Tony Golsby-Smith, owner and chief executive officer of 2nd Road. “By joining Accenture Strategy, we will be able to take our approach to more organisations, serve our clients in new ways and provide more end-to-end solutions that they are increasingly seeking.”

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Terms of the transaction were not disclosed.

Accenture recently acquired retail consultancy Kurt Salmon and Australian security consultancy Redcore.

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