Search Result for “Customer experience”

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Consumers and customers are empowered, educated and spoiled for choice. With the emergence of digital channels, consumers now take their best experience in any context and apply it as a benchmark in every context. For example Amazon’s commerce platform has taught us, as consumers, to expect the widest range of

Dropbox made what it describes as “the biggest user-facing change in the company’s history” last week, overhauling its platform to add new management and collaboration tools to its core file storage service. But Dropbox executives have played down any type of new focus on the enterprise market, saying the changes

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Once an enterprise has set up its ecommerce platform, it needs to decide how it will entice its customers – new and old – through the entirety of the customer experience journey. In the Magento ebook, Want to Build an Irresistible eCommerce Experience? the authors say retailers will need to

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Virtually every customer experience (CX) leader struggles with one common issue: How do I acquire the attention and commitment I need from bosses and peers? How do I get them to care so that the CX program can secure the necessary budgets, collaboration, and resources? Sign up to Which-50’s Digital

Scoot plane

Budget airline, Scoot, is using the Boomi integration platform to help share data across the expanding organisation, allowing it to adapt more quickly to changing market conditions and therefore improve passenger experiences. Scoot, the low-cost arm of Singapore Airlines, operates a global network of 66 cities across 18 countries and

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There are three key reasons to why customer experience is vital in child sponsorship, according to Teresa Sperti, chief marketing, data and product officer at World Vision. At the Forrester CX event in Sydney last week Sperti said the charity sector is one of the most competitive markets in Australia

The world of digital, marketing and technology is evolving at an exponential pace and marketers are trying to keep pace or make sense of the rapid changes. Among the questions they are trying to answer are: How they should incorporate the new channels/technologies/capabilities as part of their marketing mix? Does

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Adobe and ServiceNow announced a partnership at Adobe Summit to empower brands with an industry-first solution for stitching together Adobe customer experience data and customer data, that aims to provide seamless digital workflows and personalised customer experiences across all touchpoints. Organisations use customer engagement solutions to better understand and personalise

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Companies of all sizes across industries and geographies aren’t equipped to keep up with ever increasing customer expectations, according to a new report from Zendesk. In Australia, a majority of consumers (88 per cent) view customer service as a key factor when making a purchasing decision. Equally important is price

A culture of innovation and customer experience helped Lego ward of disruption in the 1990s when it was beset by higher tech competitors and a shrinking market. Today the Danish toy giant is still enjoying the fruits of that culture, consistently amongst the world’s most valued brands. Register now for Which-50’s