Which-50 covers a diverse range of stories with the aim of bringing practitioners insights from the entire digital ecosystem.

This breadth of coverage is reflected in the two lists below, our most read articles and our most shared articles for 2017.

In-depth coverage of specialist topics dominated our most popular stories this year, with breaking news from Amazon and IBM rounding out the top 10.

Over the next week we’ll publish the top 10 stories for each of the categories we cover: Insights, Digital Marketing, Ecommerce, Industrial Internet, Analytics and Leadership. Which-50 will be back on January 3, 2018 with our regular editorial coverage. Thanks for reading!

The top 10 Most Read stories published by Which-50 in 2017

1. IBMers take to social media as anger grows over job cuts
Coverage of IBM’s huge global redundancy program was our most well read story this year.

2. Cover Story: The Watson Cancer Story IBM Doesn’t Talk About
A deep dive into the failed IBM Watson project at the MD Anderson Cancer Centre of Texas diagnoses what went wrong with the $60 million AI trial.

3. Cover Story: The quiet catastrophe, then reinvention of book publishing
Author and columnist John Birmingham deconstructs the demise of traditional book publishing and the rise of self published authors who’ve built a career on cashing cheques from Jeff Bezos and Tim Cook.

4. The Edge Will Eat The Cloud
“The edge will eat the cloud. And this is perhaps as important as the cloud computing trend ever was,” writes Gartner analyst Thomas Bittman. However, not everyone agrees the two computing methods are in conflict — far from replacing the cloud, edge computing might provide it with some interesting extensions.

5. Breaking News: Amazon Australia set for a ‘soft’ launch this Thursday at 2pm
Amazon’s much anticipated Australian retail launch was preceded by an internal testing period the day before Black Friday. Our takeaway from the Seattle giant’s Australian launch? Expect early mistakes, then a relentless expansion.

6. COVER STORY: Gotham City Research goes after Criteo asking, “Is it Malware?” Promises new disclosures
Financial analysts Gotham City Research have doggedly pursued retargeting platform Criteo this year, alleging its platform is more susceptible to exploitation by ad fraudsters than its peers.

7. Digital Darwinism Emerges As Consumer Behaviour Transforms the Marketing Landscape
‘Digital Darwinism’ is forcing organisations to radically evolve their marketing operations in order to become customer driven.

8. COVER STORY: Amazon’s 500 Australian Sellers? That number is going to explode.
In the lead up to Amazon’s Australian marketplace launching, Which-50 editor Tess Bennett examined which metrics matter most to ecommerce marketplaces and how Amazon measures up against is local rivals.

9. Who is doing digital transformation well? Let’s start with L’Oreal
Digital transformation expert Marcelo Silva answers one of the most common questions he gets in his line of work: which traditional companies are doing digital transformation well? And more importantly, how.

10. Westpac Confirms Samsung Pay Details
Payment partnerships everywhere.

Top 10 Most Shared stories of 2017

1. Who is doing digital transformation well? Let’s start with L’Oreal
Marcelo Silva’s analysis of L’Oreal’s digital transformation strategy was Which-50’s most shared story across social media.

2. Oracle displaces Adobe as top digital experience platform: Forrester
Oracle’s digital experience platform moved into top spot ahead of Adobe in the September Forrester Research Wave report.

3. Cover Story: The quiet catastrophe, then reinvention of book publishing
John Birmingham dissects a “perfect storm for publishers.”

4. Forget the hype. Here are 5 practical ways AI improves marketing today
Polynomial’s Anna Russell sets out how AI can help marketers streamline, optimise and scale marketing processes.

5. The Internet of Things explained & how to benefit from it
For investors, the value generated from IoT can be realised in two ways, writes Atlas Trend’s Kevin Hua.

6. CommBank using data to drive ‘next best conversation’ strategy
CBA wants to bring the personal touch back to banking, implementing a new marketing platform to automatically provide data-driven recommendations to its customers.

7. COVER STORY: No, Blockchain won’t upend digital marketing — yet. But the potential is real
There’s real potential for blockchain to help streamline the digital ad ecosystem. But the technology will need to get a lot faster before it’s able to serve ads programmatically.

8. The Edge Will Eat The Cloud
Will edge computing shift workloads and data and processing away from the cloud?

9. Two years on, who’s leading digital? Probably not your board
Large companies are still struggling to successfully implement their transformations and their boards still have a long way to go to really master the digital challenge, writes Which-50 editor-in-chief Andrew Birmingham.

10. AICD, Data61 launch Cyber Security course for Directors
They might not be leading in digital transformation yet, but Australian boards are getting serious about educating themselves on cyber security threats.

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