Welcome to the launch of Which-50’s podcast initiative. We are running our first four podcasts as part of the ADMA Brightest Minds series.

Brand safety is much in the news of late, with Google’s well-documented problems on Youtube filling the marketing technology headlines in the week we recorded the event. If you have ever worried that your ads might appear on hate sites, or worse, this discussion is for you. We kicked off by asking, “When it comes to online advertising, who is responsible and how much can be left to the machine?”

For our first show we are joined in the bunker by Ben Sharp the managing director and VP of AdRoll in the Asia Pacific, Imran Masood the ANZ country manager of Sizmek, Leah Daly the founder of Cherry Media Group and James Diamond the managing director of Integral Ad Science.

And kicking off the conversation, Jodie Sangster the CEO of ADMA who’s support made it all possible.

Our next podcast, next week also includes the participants from the brand safety podcast. Happily, we all got into an argument over viewability right at the end, so that became the topic of podcast two.

Stay tuned!

Previous post

Transformation Requires Constant Optimisation: SapientRazorfish

Next post

How Matchboard uses data to tailor its offering

Join the digital transformation discussion and sign up for the Which-50 Irregular Insights newsletter.