Nissan’s Nismo offers a fascinating glimpse of how consumers will engage with the Internet of Things
Car manufacturer Nissan today announced its Nismo watch, a smart watch which measures a car’s performance, monitors the biometrics of the driver and the efficiency of their driving, and even links into a user’s social network feeds.
While still in the concept phase, the announcement coincides with the Frankfurt Motor Show which begins tomorrow and where the company plans to show off its latest gadget.
(Video: Nissan’s concept smartwatch the Nismo)
But before you get too excited, the Nismo watch as the name suggests interacts with Nissan’s Nismo cars, its high performance and motor sport vehicles. While it may be the forebear of more general automotive consumption, that’s a fair while off yet.
What is does demonstrate however is the kind of functionality consumers can expect once the Internet of people begins blending with the Internet of Things which is expected to balloon from the current 15 billion devices to over 80 billion devices by 2020.
Nissan’s initiative also speaks to a potentially lucrative new niche for digital technologies; in-vehicle internet.
Apple, for instance in its most recent quarterly report highlighted the opportunity of in-car internet services.
In the briefing with its money men which accompanied its Q2 financial report Apple’s CEO Tim Cook told the analysts, “I see it as very important. It is a part of the ecosystem, and just like the App Store it is a key part of the ecosystem. Having something in the automobile is very, very important. It’s something that people want and I think that Apple can do this in a unique way better than anyone else. It’s a key focus for us.”
And for Nissan also, it seems.
The Nismo can receive messages from Nissan which presumably opens up the possibility of feeding information back to the manufacturer to aid with vehicle servicing and future product development.
This back to base vehicle communication is already common practice in the logistics industry where low tech trucks have morphed into high tech data generators, continuously streaming data back to the manufacturers.
In the agricultural sector, the ecosystem is even more advanced. Earlier this year for instance, Gartner’s San Francisco based big data analyst VP Merv Adrian told Which-50, “There’s a lot of work going on among retailers and operators of machinery. John Deere which manufactures tractors and seeding equipment is actually marketing data back to seed companies like Monsanto, and to the farmers because they know more about what’s going on in the field based on the instruments than the owners of the field.”
He said companies like John Deere can sell the information back or charge for the use of the information. “It can then be used to plant more intelligently. For example it might be used to raise the density of the plants where the water is better, and thin it out where the soil constitutions are different.”
“Those are revenue generating activities that are secondary to the original intent.”
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