Latest Stories

When it comes to global engagement, Facebook still rules

Most people forget that Facebook was once a challenger brand and that social networking was dominated by a company called MySpace. That dominance lasted right up until the moment Rupert Murdoch paid $US580 million for it. Then the combination of Mark Zuckerberg’s genius and News Corp’s hubris brought it low. read more...

Life after we tried to kill email

There’s a curious email renaissance underway, and if you’re a digital marketer it’s time to pay attention. Our starting point is to challenge a not-so-secret agenda: the tech industry has long fed off the business community’s general ill-will towards email. Feeling our discontent, business decided email must be killed and we, the army of IT heroes, will find a way to slaughter the foe. Onwards! read more...