Latest Stories

Integral Ad Science raises $US 27 million

Ad tech outfit Integral Ad Science has raised US $27 million in its latest round of funding led by Sapphire Ventures, with Cross Creek Advisors also involved along with Integral’s existing investors August Capital, Pelion Venture Partners and Atlas Venture. read more...

Marketers should remember the value of analytics to internal customers says credit union CMO

Analytics can help marketers serve the needs of three distinct groups of stakeholders: internal team members, customers, and prospects (or members and future members in the language of credit unions). That’s the view of Lynne Jarman Johnson, CMO of one of the top credit unions in the US state of Michigan, who is in town to speak at this week’s ADMA Global Forum. read more...