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 GroupM, the media investment management group of WPP yesterday launched [m]PLATFORM, which is designed to allow its clients to link hundreds of disparate data sources and track consumers around the web. A cursory reading of responses on LinkedIn shows the news has generated a lot of excitement from marketers around the

Alibaba

Alibaba officially launched its cloud business in Australia today, but the Chinese internet giant says it isn’t here to take on Amazon Web Services or Microsoft Azure. Well, not yet anyway. Last week Alibaba revealed it was opening a data centre in Sydney and setting up a dedicated workforce based

Businessman standing look at drawing business planning.

For all the discussion around marketing automation lately there are still some widely held misconceptions, according to a an Oracle Marketing Cloud and Demand Gen report. Marketing automation is fast becoming a competitive necessity for many companies.  The report finds that, while many organisations have found success implementing the strategy,

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video streaming

With companies busily jumping into video, the content they are creating contains vast amounts of data and insights which are largely being ignored. That’s the view of Brad Hunstable, founder of video streaming company Ustream, which was acquired by IBM earlier this year. One of the reasons Hunstable decided to

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Redbull

Brands want to be thought of as storytellers, and with good reason. Given the choice, wouldn’t you rather be on the receiving end of a good story, especially one that engages you with interesting or helpful ideas on a regular basis, almost like a serialised novel? Sounds a lot better

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Insights

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Customer Experience driving digital transformation in Australia: Study
Amazon AI
Amazon unveils AI tools for developers
ml
Embed Customer experience in the product: Accenture

Leadership

parliament_house
Turnbull’s Digital supremo Paul Shetler quits
digi-index
Half of Asia’s business leaders say competing with digital insurgents is all too hard
Two businessmen lifting funnel
CEOs might leapfrog to go Digital to the Core

Digital Marketing

video streaming
Cognitive technology will unlock video insights, says Ustream CEO
Redbull
There’s No Good Marketing Without Good Content Marketing
Social media cubes on a wooden background
The dreaded double digital plurality will arrive in 2017. Good bye media

Analytics

Bank branches and customers
Global banks on brink of disruption says IBM exec
lazada_warehouse
Lazada Boosts Visual Analytics Capability
robot
What AI uncovered about Australian customer service

Ecommerce

Money Transfer
WorldRemit makes big gains in Canada
shopping, retail, customer
Thanksgiving weekend breaks online spending records
Santa Claus courier
Toll Challenges AusPost with Christmas pop-ups

Industrial Internet

Electric car in charging
Demand for electric cars will grow with US, China leading the way
Oil pipeline in industrial district with factories at dusk
Woodside Embarks on Three Year Digital Transformation Program
Mining
Connected mining market sees 17 per cent growth through to 2020

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