Marketers need to rethink how they target their consumers, and use the power of artificial intelligence and machine learning to pitch their wares at precisely the right moment. That’s the view of David Gosen, Managing Director and SVP International at Rocket Fuel, who spoke to ADMA during a recent visit down under.
The centrality of data to marketing success is driving brands to take greater control over their marketing and advertising technology and to wrest control back from their agencies. That’s our take out from a recent meeting with Brett Wilson, the CEO and co-founder of TubeMogul, the video advertising technology platform that
The Economist, among others, has wondered how long we will tolerate the monopolising effect of Google, Facebook and others in our daily commerce. Some of us have marvelled at Google’s ability to sustain its position based effectively on an algorithm increasingly corrupted by paid search results. In a parallel universe,